Jung von Matt/next in Hamburg/Germany developed a pretty innovative marketing campaign for women underwear. A digital projection of a female underwear model in a Berlin shop window can be controlled via the web and website visitors can watch the reaction of the passers on the website in realtime.
Right now you can just watch the archive but the idea is just great.

Check out seite1girl.de.

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Jens Loeffler

Author of Overdigital.net. The views/posts are my personal opinion.

http://www.overdigital.net

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