Adobe posted a variety of new Adobe Media Player articles on the Developer Center providing a great introduction to creating Adobe Media Player video feeds with custom branding and advanced dynamic advertisement.
Building advertising experiences for Adobe Media Player – Jonathan Tabak (Panache)
Referencing external ad packages in AMODs using SMIL-in-SMIL and XSL
– Vijay Ghaskadvi (Adobe)
Creating a branded, ad-enabled show for Adobe Media Player – (myself)
