The New Years Eve Times Square webcam was a USTREAM live stream setup for a couple of hours. What used to be an expensive effort, is now an easy and affordable process. Here are couple of best practices, if you decide to setup your own live stream.

 

The Webcam

Although you can find webcams included in almost every laptop and mobile phone, the quality of the camera is normally mediocre under low light conditions.

If you don’t have a more expensive HD firewire camera available, an upgrade to a higher webcam is a great move to improve the quality. A good model is the Logitech C910 with excellent reviews, Carl Zeiss optics and full 1080p recording. The quality difference is literally night and day compared to the MacBook Pro webcam.

One advice would be not to mimic my setup on the right though, it was experimental at best, and certainly adds a certain level of stress.

 

The Live Streaming

If you don’t have a budget to pay for your own CDN, services like USTREAM and Livestream provide the full infrastructure to deliver video content to your viewers. And more importantly, if ads are acceptable, they offer the basic service for free.

Both Livestream and USTREAM have comparable offers, it depends on the individual requirements. For this setup I selected USTREAM.

 

The Encoder

USTREAM offers a browser based encoding service, but the quality is relatively basic. Fortunately USTREAM has support to stream from higher quality third party encoders. A popular encoder is the Adobe Flash Media Live Encoder, which is easy to setup and free. Even better, USTREAM provides a downloadable XML configuration file, which the encoder can simply load, and you are ready to stream.

The last challenge is the quality, obviously HD quality would be nice, and is not supposed to be part of the basic package. USTREAM, maybe unintentionally, allows to modify the encoder profile, upgrade the bitrate to 800kbps, and the screen resolution to 720p. Although 800kbps is not sufficient for regular HD content, it’s perfect for a simple webcam stream.

Last but not least, make sure the encoder uses a robust internet connection with sufficient bandwidth, at least twice as much as the actual bit rate.

 

The Event 

To generate enough traffic, e.g via a weblog, Search Engine Optimization (SEO) is an absolute must. Google can be very powerful, and every tweak to the search engine metadata matters. As example if you use WordPress for your blog, install a SEO plug-in like the All in One SEO Pack and use optimized keywords and tags.

In addition, mobile devices are important. Thankfully USTREAM provides this for free, and uses Flash to deliver to the desktop and devices with Flash support, and a mobile optimized version to iOS.

 

Conclusion

A couple of years ago it was almost an art to stream a live event, but with increasingly better infrastructure and providers like Livestream and USTREAM offering free basic packages, it becomes increasingly easy to broadcast your own content.

Obviously professional needs are different, and events like the World Cup have different requirements, but as TechCrunch reported, Livestream provided the offical live broadcast for Times Square NYE. It could indicate a slow shift from traditional live streaming models to more integrated offerings.

 

Jens Loeffler

Author of Overdigital.net. The views/posts are my personal opinion.

http://www.overdigital.net

24 comments on “Quick Guide How To Setup Your Own Live Stream

  1. Hi Jens,
    Any info on whether it’s possible to build a flex mobile app to access/play ustream live video?  I know they have a viewer, but I’d like to limit the customize the experience and only show my own channels/content.  I realize it will have the ustream watermark and commercials…
    Any info would be greatly appreciated!
     

    1.  @Macroclick I’m not familiar enough with their player APIs to answer this, but I would try to ask this question in the forum: http://community.ustream.tv/ustream. Technically you could load just a SWF into AIR via NetLoader, but it highly depends on their player if this works.

  2. Hey Jens,

    Thanks for the post but I would like to know if there is anyway that we could set up live stream using a handy cam. How would you do that? Much appreciated!

    1. Sanjayshenoy If you can connect your handycam to your PC/Mac, and it recognizes it as live video device, it should work as well. Instead of a webcam, you can select your handy cam as source. For more professional setups, you need a capture card with e.g. SDI input.

  3. Hi Jen. I hope this thread is still active. I found
    this article helpful. My husband and I are looking for best software or any
    other way to put camera on our website. We are selling Organic grown foods and customers are
    asking for us to show our tomatoes growth process. We don’t have a good
    resolution camera but we are consider getting a better yet affordable one. We
    will probably check Logitech C910. I can see that this article is 2 to 3
    years ago. Maybe you can suggest other options or plug ins that we can use at this moment? We
    are using WordPress for our website. We are still in the process of learning everything for our
    website since we only build it ourself. Hope I can hear from you soon. Thanks
    in advance.

  4. Hi Jen. I hope this thread is still active. I found this
    article helpful. My husband and I are looking for best software or any other
    way to put camera on our website. We are selling Organic grown foods and customers are asking for us to show our tomatoes growth process. We don’t have a good resolution camera but we are consider getting a better yet affordable one. We will probably check Logitech C910. I can see that this article is 2 to 3 years ago. Maybe you can suggest other options or plug ins that we can use at this moment? We are using WordPress for our website. We are still in the process of learning everything for our website since we only build it ourself. Hope I can hear from you soon. Thanks in advance.

    1. I tried recently YouTube’s live feature, it seems to be similar, and also accepts RTMP input – plus you can stream directly from hangouts.

  5. Hi guys.. here is the deal. I am doing a cancer charity day. 4 rounds of golf in 24 hours and I want to stream it all day. I have created a website, live scoring and a gallery, but now i want to stream 4 cameras one on each buggy and stream for the 16hrs that we are trying to do it in. Obviously the budget well is next to nothing as we are raising money for macmillan cancer trust. We have had £2000 of golf paid for. GoDaddy gave us the site for a year from free. And about to do a deal with a mobile company to supply wifi and 4g for the day.

  6. Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here useful content

  7. I want to have a live stream of my travel to Saipan while I will be working on power lines. id like it to be accused by people in us. were and how do I start?

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