The 54th Grammy's
  • January 16, 2012
  • Jens Loeffler
  • 16

Literally. The new site “We are music” for the 54th Grammy’s, airing on CBS on Sunday, February 12, uses Flash Player 11 with Stage3D to create a GPU accelerated firework of real-time rendered visual elements to promote music from Paul McCartney, Skrillex, Adele, Foo Fighters and Bon Iver (via Flash Daily).

It appears to only use still images and short segments of the corresponding music as source to create an awe-inspiring visual experience with bleeding edge web technology – which properly will qualify them as nominees for the best slideshow award in 2012. Overall a new innovate content visualization approach, something we hopefully will see more this year.

Since it is all real-time generated and interactive (you can use the mouse to actually move around), it creates an endless amount of visual combinations, comparable to Joshua Davis‘ random pattern art. This warrants a full set of screen shots; and of course you can just visit the site.

Jens Loeffler

Author of Overdigital.net. The views/posts are my personal opinion.

http://www.overdigital.net

16 comments on “The 54th Grammy’s Rock with Stage3D

    1. @joaopapin It was created by the team here at TBWAChiatDay Los Angeles. I am the producer on the project. Hope you enjoy it!

  1. @Flash_Platform Thanks for the Grammy’s website love! It’s still a work in progress, a few new features coming soon. Appreciate the support!

  2. @Adobe Thanks for the tweet about the Grammy’s site! We worked super hard on it, and have some new features coming out soon!

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