NBC Olympics Is Most-Watched TV Event in US History

Some amazing statistics are available in the official NBCU press release – the NBC Olympics Live Extra application is believed to be the most downloaded “event- specific” App in Apple store history.

The London Olympics has averaged 31.1 million viewers in primetime, and a household rating of 17.5, making it the most-watched and highest-rated (tying Seoul 1988) non-U.S. Summer Olympics since the Montreal Olympics in 1976.

 

LONDON OLYMPICS IS MOST-WATCHED NON-U.S. SUMMER GAMES IN 36 YEARS:

The London Olympics has averaged 31.1 million viewers in primetime, and a household rating of 17.5, making it the most-watched and highest-rated (tying Seoul 1988) non-U.S. Summer Olympics since the Montreal Olympics in 1976.

 

CLOSING CEREMONY IS MOST-WATCHED AND HIGHEST-RATED IN 36 YEARS:

Last night’s Closing Ceremony on NBC averaged 31.0 million viewers, the most-watched Closing Ceremony for a non-U.S. Summer Olympics in 36 years. The 31.0 million viewers is 12% more than the Closing Ceremony for Beijing (27.8 million) and 58% more than Athens (19.6 million).

 

MOBILE/TABLET APPS

• The NBC Olympics Live Extra and NBC Olympics Apps were downloaded more than 8 million times

• The NBC Olympics Live Extra is believed to be the most downloaded “event- specific” App in Apple store history

• 63% of live streams were viewed on the web, 37% in the Live Extra App

• 70% of total video streams were viewed on the web, 30% in the two Apps

 

TV EVERYWHERE

• Cable, satellite, and telco customers have verified 9.9 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app.
  • This is believed to be the most device verifications ever for a single event in TV Everywhere history.
  • There are approximately 100 million cable, satellite and telco homes in the U.S.

 

UNIQUE USERS

	London 2012	Beijing 2008
NBCOlympics.com computer	57.1 million	51.8 million
NBCOlympics.com mobile website	10.1 million	6.5 million
NBC Olympics Live Extra app	11.2 million	NA
NBC Olympics app	3.7 million	NA

Very impressive numbers.