IAB selected 5 new video ad formats with the hope to bring a new level of engagement to consumers.
It’s an important initiative, since online video ad revenue massively increased the last years, while the actual formats remained quite traditional. The challenge often is standardization, which the IAB clearly can influence.
The IAB Digital Video Rising Stars are a key addition to the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms, including display and mobile ads. Once a Rising Stars unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry. [via press release]
