As expected, the World Cup is starting to break online streaming record numbers again, with the majority of the matches happening during US business hours.
Here is some interesting data for the USA Ghana match published by ESPN yesterday.
The match also garnered a 469,000 average minute audience on WatchESPN, which set a product record for an event which had a total of 1,400,000 viewers and 62,400,000 minutes viewed for the contest.
In addition to its record audience for USA vs. Ghana, WatchESPN generated its second best event ever in unique viewers for Monday’s Germany vs. Portugal contest with 1,100,000 viewers. [via ESPN press release]
In addition, a media reporter for the Sports Business Journal indicates an impressive amount of concurrent viewers.
ESPN says WatchESPN had 525,000 concurrent streams for Mexico-Cameroon match today (not including AppleTV & some other platforms).
— John Ourand (@Ourand_SBJ) June 13, 2014
Moreover Akamai is reporting some new record numbers.
The 2014 FIFA World Cup is still in its opening round, but the soccer tourney has already broken the record for peak amount of online-video streaming bandwidth as delivered by Akamai Technologies, and also set new high-water marks for ESPN’s and Univision’s digital-video services.
Monday’s Germany-Portugal match drove a peak of 4.3 terabits per second of streaming video on Akamai’s content-delivery network, blowing past the previous high of 3.5 Tbps as measured for the U.S.-Canada men’s hockey semifinal during the 2014 Winter Olympics. [via Variety]
Amazingly we are already seeing those numbers, although the World Cup only just started. There are many more games ahead of us this year, including some decisive games for the US team.
This shows another reason to consider scalability as one of the key metrics for success in a growing TV Everywhere landscape.
Adobe’s Jeremy Helfand provides some interesting insight in TV Everywhere growth in this interview – Adobe Primetime provides the technology for the majority of TV Everywhere authentications in the US.
We saw a 250% increase in TV Everywhere streams this past quarter.
Watch the World Cup on WatchESPN.com.
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