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April 11, 2013
Jens Loeffler
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Adobe Primetime Explained (Part 1/4) – Ad Insertion

Adobe Primetime officially launched this week, providing an end-to-end solution to distribute, monetize, analyze and optimize online video. I encourage you to read the official Adobe announcement for a...

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February 25, 2013
Jens Loeffler
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IAB Selects New Digital Video Ad Units

IAB selected 5 new video ad formats with the hope to bring a new level of engagement to consumers. It’s an important initiative, since online video ad revenue massively increased the last...

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February 2, 2013
Jens Loeffler
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Adobe’s Superbowl Ad (Which Won’t Air During Superbowl)

Apparently these two animals have a good understanding of advertisement optimization during the Superbowl. Can you believe they spend millions of dollars on these things – for what? 30...

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January 8, 2013
Jens Loeffler
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Adobe’s Steve Allison on Multi-Screen and Consumer Experience

Steve answers some crucial questions at AdMonsters Screens in this interview. “What are the biggest opportunities and challenges in this multi-screen world”, and “How are you driving consumer engagements...

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November 21, 2012
Jens Loeffler
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Slap – Hilarious Adobe Digital Marketing Ad

Slap is a fun ad for ROI measurement of social media, even though you can properly win every argument if you communicate like those guys. It’s part of a...

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November 15, 2012
Jens Loeffler
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Project Primetime Details Unveiled

Today Adobe unveiled details of a series of new Project Primetime features, including the Primetime Media Player… The Primetime Media Player allows for a richer, more robust viewing experience on...

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October 15, 2012
Amy Beer
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OMG There’s a Video in my Email

More brands will be moving towards using video in emails in 2013 as marketers discover the possibilities, aside from allowing senders to stand out from the crowd, embedded video...

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October 5, 2012
Amy Beer
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Online Video Marketing Best Practices Guides Round Up

For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of...

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October 4, 2012
Amy Beer
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Video Advertising Meets Big Data

Comscore, one of the leading advertising measurement and research firms, announced this week the global launch of a video validation technology that moves video advertising ever closer to big...

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October 2, 2012
Amy Beer
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Online Video Ad Spend Continues to Rise in 2013

While more and more of us are seeking out interesting content on ever growing digital video platforms, advertisers are searching for ways to reach us with tactics and creative...

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