2013 Ad Predictions To Pay Attention To
So as the year comes to an end, it seems like it’s a good time to start thinking about and planning for 2013. Here’s a short list of some...
A Digital Video Inflection Point
An interesting blog post by Jeremy Helfand, vice president of Video Monetization at Adobe. Digital video is experiencing an unprecedented outpouring of attention, innovation and creative energy. Even with the challenges...
Pinterest vs. Facebook: The Battle for Your Dollars
Pinterest versus Facebook; whose users spend more money? Fashion website Bottica.com released a case study that analyzed how consumers from each of the social networking sites spent money. The...
Being Henry – An Inspiring Interactive Story
As part of the FITC Toronto 2012 award finalists, Range Rover presented an inspiring “interactive action-love-fantasy-comedy-adventure about choices”. There are other great nominations (although I don’t have a strong emotional connection to the...
Does Online Video Cannibalize TV?
Jeremy Helfand, vice president of Video Monetization at Adobe, and former CEO of Auditude, posted an interesting blog post about co-existence of online video and traditional TV consumption and...
Exclusive Interview with Oscar Trelles – The Digital Future of Agencies
I had the chance to talk to Oscar Trelles, who was until recently Head of Technology at Tribal DDB Worldwide, and shares some interesting in-depth technology thoughts around mobile and...
Ad Network and Ad Exchange Primer
Participating in an ad network or ad exchange can be a good solution for sites looking to monetize their video and mobile content. Ad networks and exchanges can aggregate...
Prometheus TEDTalk 2023 with Peter Weyland – “We Are The Gods Now”
Peter Weyland, founder of Weyland Industries, shared this historic video of his first Ted Talk in 2023. Considered a seminal moment in the career of our founder Peter Weyland,...
All Ad Servers Are Not Created Equal – Know the Difference
So you’ve created a great ad, the agency has approved and now it’s ready to go, but there’s a problem. It is not usable for enough sites and applications,...
Is Samsung’s Ad Strategy Oddly Similar to Apple’s?
I remember first seeing the Samsung Galaxy S II commercial “The Way We’re Wired” and I was surprised about the depth of the message, and the very emotional, almost revolutionary theme. Until...
